/System/Applications/App Store.app/Contents/MacOS/App Store Digital distribution platform for macOS applications, created and maintained by Apple Inc. Developers can use the App Store to submit applications for approval and distribution, with the potential to reach millions of macOS users around the world. The App Store offers downloads of both free and paid applications, with in-app purchases available for some applications. It also offers updates to existing applications and a wide range of other features, including customer reviews and curated content.